Great interior design has much more impact than many people actually realize. That’s because good design works on something of a subliminal, unconscious level in many ways.
We all know the feeling that comes on when entering a beautiful room. Something inside seems take on a touch of the elegance of the room, and one’s inner self feels a little bit transformed. That’s the power of great interior design, especially when carried out by great commercial interior designers who know how to take care of every detail and enhance the beauty and utility of a space.
Changes in Branding Through Great Design
Corporations that know their business well know that investing in great interior design is worth it. Major retail stores like Anthropologie create incredible scenic design inside their stores in order to enhance the shopping experience and attract in customers. The sophistication and beauty of the interiors in these stores speaks volumes for the brand and the type of consumer items that are sold there. The design of the stores indicates to the customers that this is a brand that offers elegance and sophistication, not only in the furnishings in the store, but in the way our products will make you look and feel. That is a smart use of interior design, and one that has paid off well for the company.
The Starbucks Approach
The Starbucks coffee cafe chain has made breakthrough changes in the ways that the public drinks coffee and goes out to meet and relax. This is because Starbucks not only offers a tasty coffee brew, but it also offers customers a place to relax and catch up with friends or business associates. This is because the design of these cafes is welcoming, and conducive to conversation and comfort. In recent years Starbucks has redesigned its shops to make them even more comfortable and rustic, upping the ante even more on its welcoming feel.
All of these changes are the product of smart interior design geared to enhance a company’s brand. The decision on the part of this company to use its interiors as a “clean, well-lighted place” to visit and drink coffee has obviously paid off handsomely.
Creating great interior design isn’t an easy job, but done well, it can hugely upgrade a company’s brand as well as its bank balance, making it all a win-win effort overall.